Discover the limited production brand A Lab on Fire with full secrets in our store ZEGG 3000 in Samnaun.
Fragrances that you simply have to experience. This is A lab on fire®!

The story of A Lab on Fire® begins in 2000 in DUMBO, a former gritty neighborhood in Brooklyn, NY, with a delicate yet smoldering mix of wild experimentation, tiny studio spaces and a deep commitment to pushing boundaries.

In 2011, in collaboration with perfumer Olivier Polge, the company developed L'Anonyme or OP-1475-A. It was launched in April 2011 at Colette in Paris and was an overnight success that was sold out in no time. At this point in the story, the team was at a crossroads. The experiment proved profitable, but was always intended as a one-shot project.

The allure of immersion in a new business proved too big, too exciting. With shoppers calling continuously, the company has quickly launched the second fragrance, What we do in Paris by Dominique Ropion. As popular as L'Anonyme or OP-1475-A, the entire team has suddenly created a sought-after fragrance brand.
This brand is A Lab on Fire®.


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