With the introduction of Lord Extra began in 1962 the era of mild cigarettes in Germany. Although there were early efforts to make milder cigarettes - in the 1930s came in the UK and the US, the first filter cigarettes on the market (1931 Parliament of Benson & Hedges, 1936 Viceroy Brown & Williamson), and the German brand Gloria was in 1951 because of their filter even as a health cigarette - yet were smoked in the 1950s, mostly filterless cigarettes.